vineri, 22 aprilie 2016

Can we identify clickk fraud in Google Adwords Platform ?

How can we identify fraud in google adwords? As an addition to your answers Google uses a number of different bars to discover fraudulent or invalid clicks. Whether they are coming from a user who frequently clicked on your ad or from clicks from computerized tools or other software which is generally used for making an advertisers costs rise to a higher level.

Click fraud is often seen in the pay-per-click advertising world as a deceptive technique that's costing companies and entrepreneurs a lot of money. Click fraud mostly involves malicious, huge clicking of your pay-per click ad by a rival in the hope that you will be alarmed when you see your enormous advertising bill and stop running pay-per click ads. From the moment  you can’t  afford to advertise, the "loss" of your ads from Google or Yahoo! means more clicks and also more sales for the public enemy's products or services. 


If you reduce your financial risk by placing a limit on the amount you are prepared to pay per click, you can limit your display by limiting your disposal of ads on "just any" website admissible to your keywords.

But what is Google AdWords?

Google AdWords is Google's advertising system in which advertisers offer on definite keywords so that their clickable ads can appear in Google's search results. Considering advertisers need to pay for these clicks, this is the way Google makes money from search.


Pay-per click advertising is an agreement in which operators of websites who act like publishers, show clickable links from advertisers in trade of a charge per click. Due to the industry progress, a great number of advertising networks evolved and acted as middlemen between these the publishers and the advertisers. The advertiser pays the advertising network every time a valid Web user clicks on an ad, which in turn pays the publisher a ration of this money. It is thought that this revenue-sharing system in an inducement for click fraud.

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