How
can we identify fraud in google adwords? As an addition to your answers Google
uses a number of different bars to discover fraudulent or invalid clicks.
Whether they are coming from a user who frequently clicked on your ad or from
clicks from computerized tools or other software which is generally used for
making an advertisers costs rise to a higher level.
Click
fraud is often seen in the pay-per-click advertising world as a deceptive
technique that's costing companies and entrepreneurs a lot of money. Click
fraud mostly involves malicious, huge clicking of your pay-per click ad by a rival
in the hope that you will be alarmed when you see your enormous advertising
bill and stop running pay-per click ads. From the moment you can’t afford to advertise, the "loss" of
your ads from Google or Yahoo! means more clicks and also more sales for the public
enemy's products or services.
If
you reduce your financial risk by placing a limit on the amount you are prepared
to pay per click, you can limit your display by limiting your disposal of ads
on "just any" website admissible to your keywords.
But what is Google AdWords?
Google
AdWords is Google's advertising system in which advertisers offer on definite
keywords so that their clickable ads can appear in Google's search results.
Considering advertisers need to pay for these clicks, this is the way Google
makes money from search.
Pay-per click advertising is an agreement in which operators of websites who act like
publishers, show clickable links from advertisers in trade of a charge per
click. Due to the industry progress, a great number of advertising networks
evolved and acted as middlemen between these the publishers and the advertisers.
The advertiser pays the advertising network every time a valid Web user clicks
on an ad, which in turn pays the publisher a ration of this money. It is
thought that this revenue-sharing system in an inducement for click fraud.
